ToyotaAutomotive2025–26NDA
Test-Driven Design: Scaling Used Car Experiences
A UX audit that won the redesign, and four templates for every European market
Story
The challenge
A car manufacturer's used vehicle websites had no standardisation across different European markets. Every country was a completely different experience, and often, it really was a 'used' experience relying on old designs and local amendments that didnt follow brand guidelines.
The solution
I ran a UX audit that found 20+ issues and won the agency the redesign. Then I designed four flexible, responsive templates that generate dozens of pages across every market.
The impact
Four templates ready to deploy across all markets, turning completely different experiences into one cohesive system.
My role
UX audit, desktop and mobile templates, design system documentation, interactive prototypes and stakeholder collaboration
Team
Creatives and copywriters, across 4 stakeholder groups
Agency
T&P
Who it helped
Used car buyers in every market, and the teams who run each market’s site
Process
Under NDA.
Designs
One landing page, every model
Hero, peace-of-mind promises, then the model range. Here it is for the Yaris.
Same template, any model or city
Swap the car, the city, the copy and the filters. Yaris, bZ4X and Paris all share one build.
Built for the phone first
The same sections stack into one easy scroll on mobile.
Modules that mix and match
Model cards, reasons to buy and cross-sell blocks. Each market picks the ones it needs.