Fortified: Launching a Bold English Wine Brand in a Sprint
A product-led website for an English wine brand that refuses to be polite about it
Story
Knollbury Fort is a new English wine brand, a spin-off from the same family as Hawkstone and The Farmer’s Dog. It needed its own website in just 2–3 weeks, one that felt different from its siblings but still part of the family.
Working with the Brand Designer, we mixed dynamic, European-inspired layouts with English wine sophistication to make the wine the hero: big bottle shots, bold storytelling, and the family’s first real use of animation and video. On product pages a floating buy bar stays fixed on desktop and mobile, so buying is always one tap away.
Launched within the sprint and live for a month. First results are on their way.
Designs
Screens and components
Working with the brand designer, we created high-fidelity, label-inspired designs together, fast, concentrating on two screens: the home page and the product page. I then built components for the developers, concentrating on the fluidity of the floating bar, the basket drawer and the custom icons.
The rest of the kit, handed to the developers alongside the buy bar.
