UX Designer
I end up with the knotty projects that seem complex and daunting. A journey map stuck in ideation hell. A pub website standing between fans and a righteous pint. An AI accounting tool that doesn't exist yet, but needs to save accountants time and money.That's where I come in. I ask questions, dig into the data and keep going until it makes sense.
Why else be a UX Designer?
My path into design has been rather squiggly! I studied history at university and fell in love with social history, the lives and stories of everyday people – if only I'd known about UX then!
After university came years in food and hospitality: volunteer projects, street food markets, artisan bakeries, pizzerias and finally my own pop-up, anoosh. Hospitality taught me to listen closely, work fast with others and solve problems on the spot.
Now I work in UX and approach projects in the same way: take time to understand people, find out what tickles their tastebuds and design experiences that leave them wanting more.
